Question 1

What digital marketing services does Rathcore offer?

Accepted Answer

Rathcore is a full-service digital marketing agency offering web design & development, UI/UX design, brand identity, SEO, content marketing, Google Ads, Microsoft/Bing Ads, Meta Ads, social media advertising, and AI search optimization (AEO & GEO). We work as a single integrated team — no handoffs, no silos.

Question 2

Do you offer full-service retainers?

Accepted Answer

Yes. Our Full-Service Retainer bundles strategy, design, SEO, and paid media into one monthly engagement — with a dedicated team that knows your brand inside out. Pricing starts at $3,500/month depending on scope.

Question 3

Can I hire you for just one service?

Accepted Answer

Absolutely. Many clients start with one channel — usually SEO or Google Ads — and expand as they see results. We're flexible and don't require bundled services.

Question 4

How long before I see results from SEO or digital marketing?

Accepted Answer

Paid ads (Google Ads, Bing Ads, Meta) typically show meaningful results within 30–60 days as we gather data and optimize. SEO is a longer investment — most clients see significant ranking improvements between months 3–6, with compounding organic growth through month 12 and beyond. We set clear milestones upfront.

Question 5

What about AI search visibility (AEO/GEO)?

Accepted Answer

AI search optimization results can appear faster than traditional SEO — sometimes within weeks — because AI systems like ChatGPT and Perplexity re-index content frequently. We structure your content to be citable immediately while building long-term authority.

Question 6

What is SEO and how does your approach differ from other agencies?

Accepted Answer

SEO (Search Engine Optimization) is the process of improving your website's visibility in organic search results on Google, Bing, and other engines. Most agencies do basic on-page work. We go deeper — combining technical SEO, the Hub & Spoke content model, authority link building, local SEO, and AI search optimization into a single unified strategy.

Question 7

What is the Hub & Spoke content model?

Accepted Answer

We build comprehensive hub pages around major topics (e.g. Digital Marketing Agency Denver), then surround them with spoke pages covering related subtopics in depth. This creates topical authority signals Google rewards with higher rankings across your entire keyword universe — not just one search term.

Question 8

What is technical SEO?

Accepted Answer

Technical SEO covers site speed (Core Web Vitals), crawlability, structured data/schema markup, mobile optimization, canonical tags, XML sitemaps, and more. If Google can't properly crawl and index your site, even great content won't rank. We audit and fix all of this.

Question 9

What is local SEO?

Accepted Answer

Local SEO helps your business appear in Google's Local Pack, Maps, and geo-specific searches. We optimize your Google Business Profile, build local citations, manage reviews, and create hyper-local content to dominate your service area.

Question 10

What is AEO and GEO — and do I need it?

Accepted Answer

AEO (Answer Engine Optimization) optimizes your content to appear as direct answers in Google's AI Overviews and featured snippets. GEO (Generative Engine Optimization) takes it further — structuring your content so AI tools like ChatGPT, Perplexity, Gemini, and Claude cite your brand when answering industry questions. If you want to stay visible as search evolves, yes — you need it.

Question 11

How does GEO actually work?

Accepted Answer

AI models are trained on and retrieve from web content. By formatting your content to be concise, authoritative, entity-rich, and well-structured (with proper schema markup and E-E-A-T signals), you increase the probability that AI systems choose your content as a source — driving brand visibility even when no one clicks a link.

Question 12

Is AI search replacing traditional SEO?

Accepted Answer

Not entirely — but it's reshaping it. AI Overviews now appear on 15–30% of searches and reduce click-through rates on traditional results. Brands that optimize for both traditional and AI search will capture the most visibility. We build both into every SEO engagement.

Question 13

How do Google Ads and Bing Ads work — and what's your management fee?

Accepted Answer

Google Ads and Microsoft/Bing Ads are pay-per-click (PPC) platforms where you bid to appear at the top of search results for targeted keywords — you only pay when someone clicks. Our management fee is a percentage of ad spend that scales with your budget: 20% on smaller accounts, stepping down to 12% as spend grows, with a $600/month minimum that applies no matter what the percentage works out to. We handle everything: strategy, campaign builds, keywords, ad copy, landing pages, tracking, and monthly reporting.

Question 14

What's a realistic ROAS expectation?

Accepted Answer

Our clients average 4.5× ROAS across Google and Bing campaigns. Results vary by industry, margin, and ad spend — we'll give you an honest forecast for your specific situation before you commit.

Question 15

Why Bing Ads in addition to Google?

Accepted Answer

Microsoft/Bing Ads reach 63 million users that Google doesn't. CPCs are typically 20–35% lower with comparable purchase intent. For most clients, adding Bing adds 15–30% more qualified traffic at proportionally lower cost.

Question 16

What does social media advertising include?

Accepted Answer

Our paid social service covers Meta Ads (Facebook & Instagram), TikTok Ads, LinkedIn Ads, and boosted content. We handle creative strategy, ad copywriting, audience targeting, A/B testing, pixel/event tracking, and monthly performance reporting. We focus on campaigns that generate actual leads and sales — not just impressions.

Question 17

Do you also do organic social media management?

Accepted Answer

Yes — organic social media management (content creation, scheduling, community management) is available as a separate service starting at $600/month. Many clients run both paid and organic together for maximum brand presence.

Question 18

How much does a website design and development project cost?

Accepted Answer

Web design projects are quoted per-scope after a discovery call. Most small business sites range from $3,500–$8,000. E-commerce builds, custom web applications, and large multi-page sites range from $8,000–$25,000+. All projects include SEO-ready architecture, mobile optimization, and CMS/low-code setup so your team can manage content independently.

Question 19

How long does a website build take?

Accepted Answer

Most standard marketing sites are delivered in 4–8 weeks from signed contract. Complex builds with custom functionality or e-commerce integrations typically run 8–14 weeks. We provide a detailed project timeline before work begins.

Question 20

What industries do you work with?

Accepted Answer

We've driven results across home services, medical & dental, beauty & salons, fitness, e-commerce, financial services, food & beverage, roofing, pest control, auto services, construction, legal, and more. Our approach is channel-agnostic and data-driven — if there's a customer searching for what you offer online, we'll build the strategy to reach them.

Question 21

Do you require long-term contracts?

Accepted Answer

Marketing retainers run on 3–6 month minimums — not to lock you in, but because digital marketing compounds over time and we want to deliver real results before you judge performance. Web and brand projects are quoted per-project with clear deliverables. Everything is transparent upfront with no hidden fees or auto-renewals.

Question 22

How do you measure and report on performance?

Accepted Answer

Every client gets a live reporting dashboard updated in real time, plus monthly strategy review calls. We track the metrics that actually matter — leads, bookings, revenue attribution, ROAS, CAC, organic traffic growth — not just vanity metrics. You'll always know what's working, what's being tested, and what's planned next.

Question 23

What analytics tools do you use?

Accepted Answer

We implement GA4, Google Tag Manager, Google Search Console, and platform-native analytics (Meta Ads Manager, Google Ads, Microsoft Ads) to build a complete attribution picture. For SEO, we use Semrush, Ahrefs, and Screaming Frog for comprehensive tracking.