The FTC has decided it’s time to crack down on fake reviews, and they’re not messing around.

Now, this isn’t just about protecting consumers from misleading information; it’s about reshaping the way businesses think about trust and authenticity in the digital age. For SEOs and digital marketers, the stakes have never been higher. A strategy that once seemed like a clever shortcut could now land you in a world of financial hurt. And let’s face it, nobody wants to explain to their boss why the marketing budget just took a six-figure hit because of a few dubious reviews.