As of July 10, 2025, Google has started indexing public posts, Reels, and videos from professional Instagram accounts. This means your content is no longer confined to the Instagram app but can now appear in Google search results. For small business owners and content creators, this represents a major opportunity to increase organic visibility, reach new audiences, and drive traffic from search engines. Optimizing your Instagram content with keywords, alt text, and relevant captions is now a critical part of your overall SEO strategy.

Google just handed us a game-changer on a silver platter, making reactive digital PR not just an option but the only strategy that matters. The days of long-term planning without a finger on the pulse are over. Now, it’s all about being quick on the draw, spotting trends as they emerge, and crafting your PR moves accordingly.