Most so-called "PPC experts" would have you believe it’s a magic cash machine—press a button, watch the money roll in.

Spoiler: it's not.

What they won’t tell you is, the real secrets behind pay per click advertising might ruffle a few feathers, especially if you're expecting instant results. Success is more of a slow burn, one that takes careful tweaking and patience.

But don’t worry, we’re not here to sugarcoat it.