Look, we know SEO is a term that has been used to death. But here is why it matters.

SERPs… It’s the page that appears after someone puts a search term in a search engine like Google. It stands for Search Engine Results Page. There are 50 different SEPRs, including some famous ones like maps, videos, images, AI, etc.

Question? If you are a hair salon, and all your best keywords rank well on the image-SERP, and you don’t put awesome images that are optimized correctly on your site, how do you think Google will treat your site?

Answer? If you answered [poop emoji], you nailed it 💩