How Taper Godz Barber Shop Gained 95% Organic Traffic in Just 5 Months!

The Client

Taper Godz Barber Co was created to combine top-tier barber services with an exquisite barbershop feel. From the customer service to the aesthetics. We welcome everyone into Taper Godz. Every single barber is held to the highest standard of quality. We also train many of our barbers, which is an extensive program designed to bring our next generation of barbers into the workforce and craft of barbering. Walk through the pillars of Taper Godz and see what Colorado’s Greek God Barbershop has to offer.

Industry

Hair Salon

Service

SEO & Website Design

Project

Taper Godz Barber Co

Website

tapergodz.com

Redefining Success Through Results

Taper Godz Barber Co’s success story goes beyond metrics as they optimized their Google business profile and utilized event tracking, resulting in a substantial boost in organic leads and events.

Improved

220%

New Visitors

Increased

180%

Page Views

Increased

300+

Organic Traffic

The Challenge

The barber shop industry traditionally relies on local, word-of-mouth marketing, and many establishments may not have a robust online presence. One significant challenge is the limited visibility of the barber shop in the digital landscape, which can impact customer acquisition and retention.

Addressing this challenge involves implementing effective digital marketing strategies to enhance online visibility, attract a broader clientele, and compete in the modern market.

The Strategy

The barber shop industry traditionally relies on local, word-of-mouth marketing, and many establishments may not have a robust online presence. One significant challenge is the limited visibility of the barber shop in the digital landscape, which can impact customer acquisition and retention.

Addressing this challenge involves implementing effective digital marketing strategies to enhance online visibility, attract a broader clientele, and compete in the modern market.

Breaking Down a Winning

Digital Strategy & Implementation

Optimizing Web Pages

We initiated the optimization process for their current web pages, strategically incorporating location-based keywords. Simultaneously, we implemented Conversion Rate Optimization (CRO) techniques to enhance user interactions.

Event and Goal Tracking

Setting up comprehensive event and goal tracking within analytics became a pivotal step. Concurrently, we actively engaged with the client's Google business profiles, fostering increased local queries from both geographical locations.

Content Development

To augment organic traffic, we developed engaging blog content and location-specific web content. Our focus extended to robust link-building strategies, contributing to the overall enhancement of organic visibility.

Website Design Integration

To provide a holistic solution, we seamlessly integrated website design enhancements. This not only ensured an aesthetically pleasing online presence but also improved the overall user journey, reinforcing the brand's digital footprint.