How Cleaning Company Gained 54% Organic Traffic
Find out why digital marketing change the game for every local business
The Summary
After focusing on their site performance and event tracking, Organic maids organic traffic and events skyrocketed significantly.
keywords
The Client
Organic Maids, a reputable cleaning company with 7 years of experience in Denver, Colorado, has consistently been recognized as the best house and cleaning service in the area.
Committed to providing ultra-healthy, organic, and eco-friendly cleaning solutions for both residential and commercial spaces.
Industry
Cleaning Services
Services
Web Design, SEO
Google ads, Social media
Project
Organic Maids
The Challenges
Even though the company has been around for many years, sticking to old-fashioned marketing methods wasn't bringing in enough valuable leads.
They aimed to switch gears and put more effort into digital marketing campaigns. These were the challenges:
Ineffective website design
Low website traffic
Lack of organic search visibility
Limited lead generation
The Goal
To overcome the challenges faced by Organic Maids in online visibility and lead generation, the primary aim is to enhance their digital presence, effectively attract valuable leads, increase revenue, and establish dominance in the cleaning industry within their area through targeted digital marketing strategies.
The Strategy
Website Design & Development
Investing in good website design is essential for building a strong digital presence, enhancing user experience & interface (UI/UX), increasing engagement, and driving business growth.
Firstly, define objectives such as increasing website traffic by 30% within six months and understanding the target audience, such as working professionals aged 25-40.
Next, prioritize user experience by ensuring mobile responsiveness, allowing seamless smartphone navigation and interaction.
Then, optimize speed and performance by compressing large images and implementing caching techniques, resulting in faster loading times.
Ensure consistent branding across all pages, with the logo prominently displayed and using the same color scheme and font styles.
Finally, regularly test the website's functionality across different devices and browsers, analyze user behavior using tools like Google Analytics, and optimize content and design based on insights gathered.
Breaking Down The Winning Strategy
Brand Guidelines
We begin by gathering all the important details and in-depth planning to make sure your business has a consistent brand identity, following our brand guideline sheet.
Wireframe
As part of our strategy, wireframing ensures that our design clarifies structure and layout, identifies user flow, and provides a foundation for the overall design process.
Logo
Color palette
Fonts
Tone of Voice, etc…
Final Design
After careful planning, detailed research, strategy implementation, and revisions, we now have a fully functional website ready for development on Squarespace.
SEO Strategy
After identifying, highlighting, and analyzing the key challenges, we first sought to understand which strategy would work best for our client and how it would help overcome the ongoing obstacles.
First, we checked out competitors to see what else we could add to make our SEO plan really effective.
We paid special attention to creating an intuitive site structure to improve user experience and facilitate navigation.
Next, we improved website content by adding the right keywords to help us rank up higher in search results.
Then, we fixed any technical issues on the website to ensure smooth functionality and optimal user experience and interface.
We also focused on getting good backlinks from other websites and coming up with a solid plan to share our content.
We ensured that Google My Business profile was optimized to secure top ranking positions in our target geographic area.
And we put a lot of effort into writing great blog posts to show that we're experts and attract more traffic to the site.
Breaking Down The Winning Strategy
Strategic Kickoff
To kick off our strategy, we conducted thorough competitor analysis, fixed any on-page and technical issues, and structured our website for optimal performance. Additionally, we conducted comprehensive keyword research and mapped out our keywords to ensure maximum visibility and relevance.
Maximizing Visibility
Following the initial adjustments, we concentrated on optimizing website content and prioritized Google My Business (GMB) optimization, along with regular postings to elevate our SERP ranking and boost lead generation.
Credibility and Influence
In the final phase, we dedicated our efforts to creating high-quality blog content and establishing authoritative backlinks to further solidify our online presence and credibility within the industry.
The Industry
The cleaning industry, spanning residential, commercial, and specialized services, offers diverse revenue opportunities influenced by factors like location, size, and service portfolio.
Smaller companies often earn between $50,000 to $500,000 annually, while larger firms can exceed $1 million in yearly revenue.
Studies reveal that approximately 27% of Americans utilize professional cleaning services for their homes, spending an average of $100 to $300 per visit, depending on home size and cleaning scope.
The Result
Our digital strategy significantly boosted the client's online presence, generating more leads and establishing them as an industry authority. Overall, our results have not only exceeded the client's expectations but have also positioned them as a dominant force in their market, paving the way for sustained growth and success.
Here are some of the top-ranking keywords, including "House Cleaning Service," which is currently on the first page of Google, ranking between 6th and 8th positions.
This keyword has a search volume of 27k, a keyword difficulty of 77%, and a CPC value of $5.26. Although it presents a challenge to rank due to its high difficulty, we successfully implemented our strategy and managed to secure a position on the first page.
This achievement has led to a significant increase in organic traffic and valuable leads for the website.
Witness the tangible outcomes on organic search the Search Engine Results Pages (SERP), showcasing our website's prominent position on Google's first page results for queries related to "House Cleaning Service," alongside an impressive surge of over 12,000 users in just six months.
Here are the real results on the SERP, showing Organic Maids Google Business profile prominently displayed in the top 3 local packs. This has resulted in a 40% increase in calls when users search for "House Cleaning Service."
In conclusion the teamwork between Organic Maids and our digital marketing agency has led to impressive outcomes. Our strategies significantly improved Organic Maids' online presence, boosted lead generation, and supported overall business growth. This partnership highlights the value of investing in digital marketing services, especially for businesses like Organic Maids.
Free Consultation
Secure Your 30-Minute Free Consultation Today!
During this risk-free consultation, we'll tailor all discussions, metrics, and milestones to your business. Let us dive into your sales process, identify opportunities, and review your goals and branding strategy. No charge, no catch – just a commitment to your long-term success in this competitive world.